Hong Kong Disneyland College Program

The Disney College Program and Hong Kong Disneyland each have their own respective design guides that outline their unique branding and thematic elements.

In February of 2024, Hong Kong Disneyland made the decision to launch its own distinct college program, which presented an exciting opportunity for collaboration.

I was tasked with the important responsibility of creatively combining the two brands for various events associated with this new branch of the college program.

Client
Hong Kong Disneyland

Year
2024

Lead Designers
Joshua Davila, Christy Hartman

Combining two brands for an immersive experience

I used assets inspired by the Disney College Program alongside the color palette of Hong Kong Disneyland to help bring this clients vision to life.

Elements to look out for

  • Iconic Disney College Program ribbon, that has been recolored to match HKDL Branding

  • Disney College program like pattern, adjusted to reflect rides that can be found in Hong Kong.

  • Sparkles! This really shows off the magic of Disney and ties back to the HKDL brand since its in that color palette.

  • Overlapping shapes: HKDL uses a lot of these fun overlapping shapes in a lot of its material. By adding this, there is a touch of its branding that makes it stand out from the DCP.

Desgins

HKDL_CP_Gradutation_ TVScreen_07 [Recovered]-02.png
HKDL_CP_Gradutation_ TVScreen_07-01.png
HKDL_CP_Gradutation_ TVScreen_07 [Recovered]-03.png
HKDL Ops Intern Certificate 2 7.23.png
Screenshot 2024-12-26 at 1.21.27 PM.png
HKDL_FY24_Q2_DCP_A4_Poster_12.24.png
HKDL_FY24_Q2_DCP_A4_FactSheet_12.24.png

Event Photos

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