Disney’s Grace Hopper Conference

For the 2024 Grace Hopper Conference, The Walt Disney Company aims to showcase itself as a genuine tech company that champions the inclusion of women and non-binary individuals in the tech industry. Drawing inspiration from the concept of "tech bento boxes," commonly seen in products from brands like Apple, we blend that modern aesthetic with the playful essence of Disney.

The narrative we want to convey revolves around the transformative journey from experiencing Disney intellectual property to bringing it to life through imagineering. Weilin Zhang designed the booth build to serve as a focal point for the creative direction of the event, embodying both innovation and whimsy. For my role, I developed merchandise items that complement this vision, reinforcing Disney’s commitment to diversity and creativity in the tech space. This endeavor not only highlights our technological advancements but also fosters an inclusive environment where diverse voices can thrive.